If you shop at Ulta more than once or twice a year, the Ultamate Rewards program is almost certainly worth joining — it’s free, and the points add up faster than most beauty loyalty programs. Here’s exactly how it works.

What Is Ultamate Rewards?

Ultamate Rewards is Ulta’s free loyalty program. You earn points on nearly every purchase, which convert into discounts on future orders. There’s no membership fee, and sign-up takes about a minute in-store or online.

How Do You Earn Points?

The base rate is simple: you earn points for every dollar spent, with bonus point events happening regularly throughout the year — sometimes double or even triple points on specific categories or brands. Members also get bonus points during their birthday month.

Membership Tiers

Ultamate Rewards has tiered membership based on how much you spend annually:

  • Member — the base free tier, everyone starts here
  • Platinum — reached after a mid-range annual spend threshold, unlocks better point-earning rates and exclusive offers
  • Diamond — the top tier for high-spend members, includes free shipping, birthday gifts, and early access to sales

How Do You Redeem Points?

Points convert into redeemable discount certificates once you cross a minimum threshold. You’ll typically get a notification (email or app) once you have enough points to redeem, and the discount applies directly at checkout.

Does It Stack With Promo Codes?

Yes — in most cases, Ultamate Rewards points redemption can be combined with a valid Ulta promo code at checkout, since points act more like a gift-card-style discount rather than a percentage-off code. Always double check the specific code’s terms, since some prestige/luxury brand exclusions apply.

Is It Worth Joining?

Since there’s no cost and no downside, joining is close to a no-brainer if you shop at Ulta even occasionally. The real value shows up if you’re a regular shopper — the points, birthday perks, and early sale access add up meaningfully over a year.

Getting Started

Sign up for free in-store or online, then check WantPromoCode.com for the latest Ulta coupon codes to stack with your rewards points on your next order.